Ouji Fashion: Embracing the Prince Aesthetic in Japanese Streetwear

Ouji fashion, often called “prince style” or “boy style,” is a unique subculture of Japanese street fashion. Inspired by Victorian and Edwardian boys’ clothing, this style serves as the masculine counterpart to Lolita fashion. With its structured silhouettes, intricate accessories, and regal charm, Ouji fashion has garnered a loyal following both in Japan and internationally. […]